-
Advance the cause of education through communication;
-
Promote an understanding and appreciation of the value of school public relations, public information and communications;
-
Endeavor to stimulate an active interest among non-members in school public relations, communications and public information programs;
-
Serve the public by striving to create a greater understanding of the programs, problems and benefits of public education; and
-
Develop fellowship among those who have common interests in educational public relations and information, and to develop, promote and exchange public information and community relations practices and techniques.